Wiki Seguros – 360° Product
Wiki Seguros was preparing to launch their insurance product and needed a complete digital ecosystem: app, website, dashboard, and CMS. The goal was to provide users with clear insurance information, allow purchase and profile management, report claims, and access the blog. At the same time, the CMS needed to manage promotions, products, and blog content, while the dashboard displayed KPIs and promotions for the internal team. I designed the product following a SCRUM methodology, focusing on fast iterations and agile execution.
Challenge
Designing user journeys from scratch and ensuring a consistent, clear experience across all platforms: app, website, dashboard, and CMS. The product needed to be intuitive for users performing key tasks such as purchasing insurance, managing their profile, or reporting claims, while also supporting internal content and data management.
Results
The product features clear user journeys and a consistent experience across app, website, dashboard, and CMS. Navigation, content hierarchy, and interaction patterns were validated, ensuring users can easily complete key tasks like purchasing insurance, managing profiles, and reporting claims.
Process
User Stories Definition: Identified main user scenarios and tasks.
Wireframing: Mapped the experience on each platform and established the navigation structure.
Prototyping & Iteration: Designed prototypes, validated them, and iterated based on feedback.
Final Design: Refined UI, information hierarchy, and visual consistency.
Handoff to Developers: Delivered designs ready for implementation.
Key Design Decisions
Information Hierarchy: Clearly separated informational content (blog, promotions) from transactional actions (insurance purchase, profile management, claims reporting).
Visual and Interaction Consistency: Maintained common patterns across platforms to facilitate navigation and comprehension.
Outcome
Delivered a consistent and clear user experience across app, website, dashboard, and CMS.
The project is ready to scale and complete implementation, ensuring a solid base for Wiki Seguros’ launch and future growth.